595 Million Views and One Location

Drake and Lil Durk shot the Laugh Now Cry Later music video at a place most people will never set foot in — Nike World Headquarters in Beaverton, Oregon. Not a studio made to look like Nike. The actual campus. The LeBron James Building. The company store, emptied out for a private shopping spree. The sports science lab. The lake out back where they rode jet skis after dark.

Dave Meyers directed it. Kevin Durant showed up to play Drake one-on-one. Odell Beckham Jr. threw passes. Marshawn Lynch tackled Drake so hard it became a meme within 24 hours. Druski walked in during the workout scene, asked "you good?", and that became a separate meme. The video dropped August 14, 2020, pulled 26 million views in five days, and has not stopped since. It is sitting at 595 million right now and will cross 600 million before November.

The entire video is two people doing things together. That is not an accident — it is the reason an AI version of it works differently than most face swap videos.

Put yourself and a friend in the video.

Every Scene Is a Two-Person Scene

This matters for what the AI actually has to do. Walk through the video:

Drake and Durk in the oversized cream suits — a direct reference to LeBron's 2003 draft day outfit. Two people, same frame, same lighting, same camera angle. Drake boxing underwater while Durk watches from above. Drake running on the treadmill while Durk spots. The Nike store shopping spree with both of them loading up bags. Trading bars back and forth in the hallway. The jet ski scene at the end with both of them on the water.

Even the solo-looking moments have the other person nearby. When Drake is guarding KD one-on-one, Durk is on the sideline. When Marshawn tackles Drake, it sets up the Druski "you good?" which feeds back into the Drake and Durk dynamic.

Most music videos feature one artist with backup dancers or extras. This one is built around a partnership. Two leads with equal screen time who interact the entire way through. That is what makes it work as a two-person AI swap — the footage already assumes two distinct performers occupying the same space.

The Two-Photo Process

This is not a one-face-at-a-time situation. The template takes two photos simultaneously and maps both into the footage in a single generation.

Left role — this is the Drake position. The person who boxes, guards KD, gets tackled by Marshawn, does the shopping spree, and handles the verses.

Right role — this is the Durk position. The person who rides the jet ski in the closing shot, trades bars, and carries the second verse energy.

Here is how to do it:

1. Open the template

Go to Laugh Now Cry Later on Summrs.

2. Upload two photos

One for each role. Clear, well-lit, face and upper body visible. The AI uses these for identity and clothing reference — what you are wearing in the photo is what you are wearing in the video. Phone photos work. Avoid heavy shadows or backlit shots.

3. Pick the format

16:9 for landscape (YouTube, desktop) or 9:16 for vertical (TikTok, Reels, Shorts). Same footage, reframed.

4. Generate

The AI runs the face swap across both performers at once, matches lighting and skin tone to the Nike HQ environment, then does a lipsync pass so the mouth movements track the actual "679" — wait, wrong song — the actual Laugh Now Cry Later vocals. Processing takes a few minutes.

5. Download

No watermark. Full resolution. Ready to post.

Make the video now.

Why This Video Specifically

There are thousands of music videos with two artists in them. What makes Laugh Now Cry Later different for AI is a combination of things that are hard to find together.

Consistent lighting. Nike HQ has controlled, professional lighting in every location — the gym, the store, the hallway, the lab. There are no harsh outdoor sun shifts or concert strobe effects that confuse the AI's face detection. Even the outdoor scenes (jet ski, football field) were shot during golden hour or at night with artificial lighting, which is more predictable for the model to work with.

Minimal crowd. The video is almost entirely Drake and Durk with occasional cameos. There are no background dancers, no audience, no crowd scenes where the AI might accidentally swap the wrong face. Two leads, clearly separated, in nearly every frame.

Slow deliberate camera work. Dave Meyers shot this like a film, not a music video. Long takes, steady tracking shots, slow push-ins. The camera is not whipping around or cutting every half second. That stability gives the AI more frames to work with per shot, which produces cleaner face mapping.

Recognizable production. People know this video. The Nike setting, the suits, the jet ski — these are cultural reference points. When someone sees the output, they immediately know what it is. That instant recognition is what turns a face swap into something people actually share.

What 600 Million Views Actually Looks Like

The video still pulls roughly 150,000 to 180,000 views per day in September 2026. That is six years after release. For context, most music videos from 2020 are pulling single-digit thousands daily by now. Laugh Now Cry Later's daily average is higher in 2026 than some new releases get in their first week.

It had a bump in early 2026 — monthly views went from 3.6 million in December 2025 to 4.8 million in May 2026. Some of that is the general Drake resurgence, some of it is the nostalgia cycle that has been bringing back everything from 2020. The video crossed half a billion in 2024 and is on pace to hit 600 million by October 2026.

That sustained viewership matters because it means the video is still in active circulation. People are still watching it, still sharing clips from it, still using the audio on TikTok. When someone posts an AI version and a viewer thinks "wait, I know this video" — that recognition is what drives the share. A face swap of a video nobody remembers does not go anywhere. A face swap of a video that 600 million people have watched does.

The Scenes That Hit Hardest

Not every scene lands equally in a face swap. The ones that tend to get the strongest reactions:

The suits. Drake and Durk standing side by side in oversized cream suits, LeBron draft day style. It is goofy, iconic, and the two-person framing is perfect — both faces clearly visible, same angle, same lighting. This is usually the frame people screenshot.

The Marshawn tackle. Drake gets absolutely leveled by Beast Mode. Seeing your friend get trucked by Marshawn Lynch is inherently funny regardless of whose face is on it.

The jet ski. The closing shot. The right-role person on the water, hair blowing, looking like they are living their best life. It has main character energy and it is the last thing viewers see.

The Druski moment. "You good?" "Yeah I'm good." "You got a tissue?" The comedy beat in the middle of the video. It breaks the intensity and the face swap adds a layer to it because now it is your friend getting checked on by Druski.

Who This Is For

The two-person format opens up specific use cases that single-person templates do not:

Best friends — The obvious one. You and your person at Nike HQ, trading bars, riding jet skis. This is a friendship flex that works as a birthday post, a reunion post, or just a random Tuesday.

Couples — Drake and Durk have chemistry in this video. The shopping spree scene, the jet ski, the suits — it all reads as two people who are genuinely enjoying each other's company.

Siblings — The competitive energy in the basketball scene, the tackl, the workout — it maps well to sibling dynamics.

Coworkers and teams — The Nike HQ setting gives it a professional-but-fun context. Two people who work together stepping into a music video together is a team-building flex that actually gets shared internally.

Athletes — The video is literally wall-to-wall sports. Boxing, basketball, football, jet ski. If you and your training partner want content that is not another gym selfie, this is it.

Related

• Laugh Now Cry Later AI Video Generator — Landing page for the template
• AI Face Swap Video — General face swap for any video
• Drake AI Video Generator — More Drake templates