AI UGC Video Generator
Upload product photos. Get marketing-ready videos with AI avatars, natural voiceovers, and your products in frame. No filming, no editing, no influencer fees.
Get Started Free
Built for creators
Create content that performs
01Transform your photos and videos with AI-powered effects that go viral. From trending filters to professional edits, get results in seconds.
Simple workflow
02Upload, select a viral template, and transform your content instantly. No editing skills required—just pick a look and go.
AI-powered creation
03Summrs lets anyone recreate viral AI effects and trending content in seconds. From AI portraits and color grading to video generation and batch editing, create whatever your heart desires with professional results.
Get StartedThe Content Bottleneck
You need 50 videos. You have budget for 3.
TikTok and Meta reward volume. The algorithm wants fresh content daily—different hooks, angles, and presenters. But traditional UGC means coordinating with creators, waiting weeks for deliverables, and paying hundreds per video. Most brands can't afford the content velocity they need to compete.
Try it freeFrom upload to viral in seconds
Summrs is the AI-powered content creation platform that transforms your photos and videos with trending effects, professional color grading, and viral templates. No editing experience needed—just upload your content, choose from hundreds of AI effects, and download scroll-stopping results instantly. Perfect for social media creators, photographers, and anyone looking to create professional content that performs.
Current Options Fall Short
Stock videos feel generic. DIY looks amateur. Influencers are slow and expensive.
You've tried the workarounds. Stock footage doesn't feature your actual product. Filming yourself takes forever and looks unprofessional. Hiring creators means long lead times, usage negotiations, and costs that don't scale. And when you finally get content, you need even more variations to test what works.
Create for any platform
Content goes everywhere. Summrs helps you create for TikTok, Instagram, YouTube, and beyond—all from one place.
Upload your product. Get AI-generated UGC in minutes.
Summrs generates realistic product videos using AI avatars that look and sound natural. Upload your product photos, describe what you want, and get marketing-ready content—no filming, no editing, no waiting. Create dozens of variations to test different hooks and angles. Scale your content production without scaling your costs.
Get Started FreeRelated Workflows
Common Prompts
What people create
Questions? Answers.
Everything you need to know about Summrs
Summrs is an AI-powered content creation platform that transforms your photos and videos with trending effects, professional color grading, and viral templates. Upload your content, describe what you want, and get scroll-stopping results in seconds—no editing experience needed.
Simply upload your photo or video, then describe the look you want or choose from trending templates. Our AI analyzes your content and applies professional-grade effects, color grading, and transformations automatically. The entire process takes just seconds.
Yes! You get 50 credits free when you sign up—no credit card required. After that, you can choose from flexible plans that fit your creative needs, from casual creators to professional content teams.
Summrs supports photos and videos for all major platforms including TikTok, Instagram Reels, YouTube Shorts, Stories, and more. Create AI portraits, apply trending filters, add viral effects, batch edit content, and generate professional color grades.
Not at all. Summrs is designed for everyone—from first-time creators to professional photographers. Just describe what you want in plain English, and our AI handles all the technical work. No presets, no sliders, no learning curve.
Processing time varies depending on the template and whether you're working with a photo or video. Photos are typically faster, while video effects may take a bit longer. You'll always see progress in real-time as your content is being created.
From the Blog